How to launch a project in the creative industries in collaboration with the Faculty of Economics of St. Petersburg State University

{container}{Text}On March 5, 2025, a joint project of The International trading House ISMA LLC and the Faculty of Economics of St. Petersburg State University was officially launched. The project is dedicated to the study of the export potential of products of Russia’s creative industries to the BRICS+ countries.{/Text}{/container}

As part of the project, 3rd-year students under the guidance of the General Director of the International Trading House ISMA Alla Maer and curators from St. Petersburg State University, will study two key areas:
🔹Audiovisual arts.
🔹Fashion industry brands.

The main objectives of the project are:
🔹Research of Russian audiovisual services and fashion brands markets;
🔹Determining their export potential;
🔹Developing an algorithm for Russian companies to enter the BRICS+ markets.

{container-line}{Text2}Creative industries are a promising and dynamically developing sector of the Russian economy. The project has set ambitious goals and its results are expected to be innovative.{/Text2}{/container-line}

{container}{ava-alla}{Text2}Alla Maer, CEO of the International Trading House ISMA LLC, noted: “This project inspires me both professionally and personally. I have been working on this topic for over 5 years, and my experience as a mentor in such projects as Fashion Brands for Export, Masters of Russia for Export, and International Online Exchange of Light Industry Contacts helps me motivate students and guide them. Given the recently adopted law on creative industries, this area is becoming a real "blue ocean" - a space of unlimited opportunities! Our task is to create a clear path for bringing Russian business products in the creative industries for export, offering specific recommendations."{/Text2}{/container}

According to Alexandra Koval, Employment Coordinator at the Faculty of Economics at St Petersburg University: “The project with the International Trading House ISMA is of particular importance to us. The research topic is extremely relevant in the context of modern trends in the development of the global economy and export potential. The lack of study of this area in the academic and business environment makes the project especially interesting for all participants. In addition, interaction with businesses within the project allows students to gain practical experience by solving real cases, which increases their competitiveness in the labor market.”

The results of the study will be presented in May 2025. We are confident that the project will be an important step in developing the export potential of Russia's creative industries and will strengthen cooperation between businesses and the academic community.